Moveable Feast
Mobile and Web Apps
Empowereing geo-located creativity
Sciaky
Next-Generation Electron Beam Welder Family
New project
Elgin Sweeper
NYC sweeper concept
Projecting a future vehicle using today's technology
Dental Care
Conceptual Brainstorm
Ways to keep the toothpaste cap from becoming messy
Position Tech
Position specific cleats
20% traction increase for football players
Cosco
Game Changing New Office Product
New project
iStuff
iPad-specific Accessories
Context rich use scenarios, fresh solutions
Snap-on Tools
Vise grip Concepts
Breathing new life into a flat product niche
Snap-on Tools
Vise grip concepts
We were approached to take an “established” and “level or declining” product niche to breathe new life into it: the two main user groups being auto and body shop mechanics.
Shop visits with mechanics who use vise-grips & understanding their needs were keys to discovering opportunities for improvement. For users seeking a new tool, we determined six opportunity buckets - easy to adjust, safe release, secure grip, better access, control, turning power - and generated concepts around these attributes.
We visualized four new tool models that would not only address these concerns and needs of the users, but that would build use-centered excitement back into this tired tool category, positioning Snap-On as an innovator in the catagory.
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